The Local Creator Crew Blog

Playbooks for local collabs.

Guides, stories and data on creator marketing, local business growth and the creator economy in Canada.

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Creators

Why follower minimums are broken (and what brands should look at instead)

Follower counts are a vanity metric that hides your best creators. Here is what actually predicts great collab content, and how to find it.

The Local Creator Crew Team
20 May 2026 · 5 min read
Businesses

How to run your first gifting campaign (a step-by-step guide for local brands)

A practical playbook for businesses: how to structure a gifting campaign that attracts the right creators and gets you authentic content worth sharing.

The Local Creator Crew Team · 4 Jun 2026